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Wendy Streatfield believes childhood should be a place of wonder, imagination and endless possibility. As Head of Creative and Director at Screen Sanity Australia, she brings more than two decades of design expertise and a deep appreciation for human connection to a mission that is as personal as it is purposeful.
Born in the Southern Highlands of New South Wales and raised in Far North Queensland and Papua New Guinea, Wendy grew up in a world of outdoor adventures, boundless curiosity and creative freedom. Her childhood was filled with bike rides, muddy hands, exploring creeks and disappearing into the bush for hours at a time. These experiences shaped her belief in the importance of giving children the space to explore, imagine and discover the world for themselves.
An accomplished creative leader with over 20 years of experience in brand design, Wendy has built her career around a simple philosophy: great design should do more than look beautiful. It should serve a purpose, create meaningful experiences and make people’s lives better.
Working across multiple design disciplines, she combines strategic thinking with creativity and a distinctly human-centred approach. Her work is driven by the belief that thoughtful design can inspire connection, encourage action and bring powerful ideas to life.
At Screen Sanity Australia, Wendy brings this philosophy to a mission close to her heart. Through creativity, storytelling and design, she helps shape how the organisation connects with families and communities, making the conversation around digital health more accessible, engaging and hopeful.
As a mother of two, Wendy is passionate about protecting the experiences that make childhood extraordinary: the freedom to play, the joy of discovery, the space to be bored and the opportunity to dream without limits.
Whether exploring nature, building LEGO creations or solving problems together, she sees creativity as an essential part of how children learn, grow and connect with the world.
Wendy believes that when we give children the freedom to imagine, explore and create, we give them something far more valuable than entertainment: the opportunity to discover what life has to offer.
